Arushi is the Associate Director for Measurement & Instrumentation Practice for South Asia. She has 10+ years of strategic consulting and project management experience across India, Middle East, Southeast Asia, and the US, which include client management and liaising with internal project teams. She has extensive experience in advisory projects involving market entry strategy, strategic roadmap analysis, competition benchmarking, competitive intelligence, geographic expansion, end-user assessment, value chain analysis and operation due-diligence. With extensive domain knowledge that translates into intelligent consulting insights, she exhibits thought leadership and business acumen to solve critical client problems.
Arushi has experience covering a broad range of sectors including LED lighting, consumer electronics, semiconductors, and security; leveraging long-standing working relationships with leading industry participants including key market players, business associations and regulatory bodies.
She has been the Project manager for more than 50+ Indian and global research and consulting projects to provide strategic analysis and recommendations as part of the leading firms Ipsos Business Consulting and Infiniti Research.
She is a thought leader in the domain of LED Lighting and has written several articles and whitepapers. An electronics and communication engineer from the Indira Gandhi Institute of Technology, Delhi, Arushi completed her PGBDM in Marketing from Institute of Management Technology, Ghaziabad in India.