Prankur is a Senior Consultant working with the Digital Transformation practice at Zinnov. He has close to 5 years of experience working in the digital and hi-tech space. He has deep understanding of the segment and has advised both technology product companies and IT Service Providers to enable growth, increase market visibility, and expand into newer segments. For the past 3 years, he has been focusing on the IoT segment across both India and Global markets. He has helped several organizations in understanding the market maturity, customer perspective, and technology consumption behavior in IoT. He has worked on multiple projects with large technology companies focused on Indian SMB and large enterprises as key consumer segments, engaging with them to understand the domain, define the business strategy, and identify potential interventions to increase market presence. Additionally, he has also worked in areas of industrial robotics, start-up ecosystem, cloud computing, Artificial Intelligence, EdTech, digital marketing, etc. He is an alumnus of BITS Pilani, with degrees in Mechanical Engineering and Economics.