15+ years of combined corporate & entrepreneurial experience in establishing new technology businesses ground up, in roles spanning Marketing, Product Management, Operations & Strategy. Established an investor funded IoT startup that built plug & play, remote appliance & energy management solutions for end consumers & businesses. Company was a pioneer in launching a GSM based Smart plug – Betty operable both in urban & rural environments. Product was among the highest rated & reviewed products on Amazon & received widespread coverage in leading tech journals. Company once identified as "50 hot startups" by The Economic Times.